{"id":8760,"date":"2022-01-28T10:59:19","date_gmt":"2022-01-28T10:59:19","guid":{"rendered":"https:\/\/jomsettle.com\/?p=8760"},"modified":"2022-08-30T10:01:37","modified_gmt":"2022-08-30T10:01:37","slug":"what-is-cash-flow-and-why-is-it-important-to-reserve-cash-in-hand","status":"publish","type":"post","link":"https:\/\/jomsettle.com\/ms\/what-is-cash-flow-and-why-is-it-important-to-reserve-cash-in-hand\/","title":{"rendered":"What is Cash Flow and Why Is It Important to Reserve Cash in Hand?"},"content":{"rendered":"
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tWe have been doing a lot of copywriting in our ads regarding cash flow or the importance of reserving your cash in hand longer. So we thought why not write a blog about it to explain further why is cash flow so important to you – business owners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
What is Cash Flow?\n<\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Cash flow refers to the net amount of cash and cash equivalents flowing in and out of the company. Sometimes, you might see it only goes one way – out of the business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Inflows<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Outflows<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Why Is Cash Flow Important?\n<\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Cash flow is considered the lifeline of a business. Without cash coming in, businesses can’t grow, hire, or even pay their expenses and they will easily crumble during any unexpected crisis.<\/p> Poor cash flow management or negative cash flow is one the biggest reasons SMEs fail. In a more layman term, it’s called “running out of money”, and it will shut you down faster than anything else.<\/p> But it is not their fault because managing a business’s cash flow is no easy task or some might say it is the most difficult part. You have many expenses such as rent, staff salaries, supplier invoices and other utility bills to be paid, money is going out fast. You may have pending payments from your clients but as long you have not received the payment, these are just considered as account receivables (money owed to you by your customers).<\/p> Most of the time, you can expect a delayed payment from your clients because they too are managing their cash flow in their own way. When this happened and you do not have a good amount of cash flow reserved in hand, you will find yourself with negative cash flow, or worst, you need to deal with a “cash crunch” situation.<\/p> To avoid that, you simply need to have a positive cash flow by making sure that your inflow is always higher than your outflows. When your outflows are higher than your inflows, then you are in the negative cash flow. It sounds simple to do but believe us, even the most reputable companies are facing the same issues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t How Can jomSETTLE\u2122 Helps You to Manages Your Cash Flow Better\n<\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Traditionally, to get out of a negative cash flow situation, businesses usually go for business financing. However, not every SMEs, especially start-ups are qualified for business financing.<\/p> This is where jomSETTLE\u2122 can help you. jomSETTLE\u2122 is an online payment processing platform that helps SMEs to maximize their working capital by tapping into their immediate credit available via credit card.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Pay Your Expenses with your credit card without using the cash in hand<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Your credit cards come with a pre-approved line of credit that is typically underutilized, used only for smaller payments where the recipient accepts credit card payment. With jomSETTLE\u2122 Make Payment, you will be able to make credit card payments for any large business expenses even when your recipient does not accept one.<\/p> To simplify it, you can buy stocks from your supplier, pay them using your corporate or personal credit card through jomSETTLE\u2122, keep your cash in hand, make your profit and pay off your credit card 45 days later.<\/p> With the 45 extra days to float your cash, you need not worry about the late payment from your customers because now, your expenses are paid on time and your cash only leaves your bank account 45 days later.<\/p> Besides floating your cash for 45 days, you can also negotiate for an early payment discount that your vendors might offer. This can reduce your cost of goods purchase or the value of the discount can be used to offset the 2.5% transaction fee that jomSETTLE\u2122 charges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t You can learn more about jomSETTLE\u2122 Make Payment by clicking the button below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Start to Offer Credit Card Payment Method to Your Customers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Like I mentioned earlier in this article, payments owed to you by your customers are just considered as account receivables. You are not the only one facing this issue, in fact, the majority of SMEs are having trouble collecting payments from their customers promptly.<\/p> This is because your customer wants to maintain a positive cash flow too. So they tend to delay the cash payment for as long as possible. jomSETTLE\u2122 can help you to solve this too.<\/p> You can use jomSETTLE\u2122 Request Payment to let your customers know that now they can pay you using their credit card. With this, you can receive your payment faster and your customer can enjoy the 45 days float when paying with their credit card. You can throw in a little bit of bait with your own early payment discount offer to encourage them to pay you earlier.<\/p> To use jomSETTLE\u2122 Request Payment, you do not need to own a credit card terminal, website, or payment gateway. You just need to register your jomSETTLE\u2122 account with no registration fee required and complete a simple verification process. Once your account is verified, you can start sending payment links to your customers.<\/p> You can learn more about jomSETTLE\u2122 Request Payment by clicking the button below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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